IDENTITY & BRANDING / CAMPAIGN / PHOTOGRAPHY
'Wich Day
Branding and Photography work for a coffee and sandwich shop in Fairfield, CT.
Asked to design a logo that features a sandwich and coffee cup, I collaborated with the business owner to create a unique typographic solution that doesn't rely on design trends. The 'Wich Day wordmark was customized to reference sandwiches & coffee in the first and last letter of the logo.
To add to the playful nature of the identity, I worked with illustrator Mikey Karpiel to create custom illustrations for the interior of the store and other brand extensions.
